Will Customers Pay More for Green Products?
نویسندگان
چکیده
This study addresses how environmental concerns affect the willingness of customers to pay more for green products. A quantitative approach with a survey was used gather data. results show that only loyal have
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2023
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/978-94-6463-160-9_23